Taylor Sanford put his life savings on the line to challenge a brand that owned the category — and spent nights on the floor wondering if he’d ruined his life. Three years later, that same bet led to $300K in revenue and a call to outfit the RoundNet World Championships.

Taylor didn’t start Premier Spike with ads, venture money, or a shortcut. He built it from inside a niche community, learned painful lessons about manufacturing and global logistics, carried six figures of personal risk, and kept going when the math – and his emotions – didn’t work in his favor. This conversation unpacks the real decisions, miscalculations, and breakthroughs that turned a side obsession into a profitable, respected brand.