Amazon keywords can make or break your listing. And if you’re writing only for the algorithm, you’re leaving serious money on the table.

In this video, I sit down with Ash, who works with over 3,000 Amazon brands and agencies, and he breaks down exactly how to balance writing for both the search algorithm and the human being holding the credit card. You’ll learn the real difference between high-traffic and high-intent keywords, why your main image and title are your most powerful conversion levers, and how to read your own data to cut what’s bleeding you and double down on what’s working.

If you apply what Ash shares here, you’ll walk away with a cleaner, more profitable keyword strategy: one that gets you found and gets you the sale.