An embarrassing habit turned into a brand nobody could ignore, and almost killed the company more than once. Before GoodWipes was on thousands of shelves, there were Ziploc bags, awkward conversations, and moments where quitting felt rational.

This is the real story behind e-commerce success GoodWipes with Sam Nebel, the ‘King of All Wipes.” How two college friends took a taboo idea, validated it the hard way, survived years of uncertainty, and slowly earned their way into major retail stores. You’ll hear the decisions that mattered, the mistakes that hurt, and the long, unglamorous middle most founders never talk about.